SEO should be used to achieve a specific goal. Do you need to increase website traffic, generate more leads, boost local rankings, or drive e-commerce sales? Defining your primary SEO goals guides you in finding an agency experienced in the specific results you want to achieve. Share your goals with prospective agencies to determine if they have proven success optimizing for similar outcomes.
Research industry experience
Look for an SEO company with demonstrated experience handling SEO campaigns in your particular industry or niche. They should understand the keywords and trends specific to your business to create an informed optimization strategy tailored to your market. An agency with success optimizing for companies similar to yours is more likely to deliver the SEO results you need. A reputable SEO agency will have case studies or client examples they share that demonstrate their abilities to rank websites and drive results related to your goals. Maybe they increased organic traffic by 200% or conversions by 150% for companies in your industry. Review examples relevant to your business to gauge if their expertise aligns with your needs.
Verify technical SEO expertise
Identify an SEO company near me that offers proven technical expertise in areas such as on-page optimization, site speed, structured data markup, and indexing issues. They should keep up with best practices and the latest updates from Google and other search engines. Ask specific technical questions to the agency to assess their skills. Optimal technical SEO establishes a solid foundation for ranking success. The agency should provide detailed monthly reporting on important SEO metrics including rankings, traffic, lead generation, and return on investment. This allows you to closely monitor campaign progress and results. They should use accurate tracking to measure ROI and ensure positive returns from your SEO budget. Robust reporting indicates a meticulous approach.
Many SEO agencies offer additional services beyond SEO including content marketing, paid search (PPC) advertising, web design, email marketing, and social media marketing. If you need help with other digital marketing channels, choosing an agency that provides integrated services under one roof simplifies your efforts. Just make sure they have strong expertise across all services you plan to use.
Compare SEO packages and pricing
SEO agencies offer a range of service packages and monthly contracts to suit different budgets. Make sure they offer robust services tailored to your goals at a fair monthly rate. Get quotes from a few agencies to compare pricing for the types of services you need. The account manager assigned to manage your campaign has an enormous impact on its success. Be sure to meet them during the vetting process to gauge if you feel comfortable working with them. Look for someone experienced but still eager to drive outcomes for your business. Strong communication skills are vital.
